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What is the Hype Button on YouTube?

What is Give Hype on YouTube?

A new phenomenon that has recently appeared on YouTube has many people wondering. There's a button with a small star icon that says "Give Hype." It's located next to the Remix , Download , and Clip buttons. However, this feature hasn't appeared on all accounts yet, raising questions: what's this button for? Is it the same as "like" ? Is this a new monetization feature? Or is it just a gimmick?

The discussion about the Hype button is interesting because YouTube rarely adds features directly related to interactions that impact video visibility. Typically, a video's performance is determined solely by its algorithm and viewer response. But now, YouTube is offering something different: viewers can actively support trending videos, and those contributions can influence how viral they become.

Before we get into the details of its main functions and how it works, let's first take a look at the reasons why this feature has become such a hot topic.

Why Is YouTube's Hype Feature a Concern?

Users who discover this feature usually immediately ask:

  • Is hype a form of donation?
  • Does it affect creators' earnings?
  • Why does it only appear in certain videos?
  • Why is there a 7 day time limit for the latest videos ?

It's precisely because of the many questions and mysteries that make this feature so appealing. It's something YouTube wants to build: competition, exclusivity, and community support.

And this is where another term comes in: YouTube hype coin .

What Is YouTube Hype Coin?

Hype Coins are "support points" that viewers give to videos they're watching. These coins are a form of social support that helps videos climb the leaderboard .

Unlike likes , comments, or shares — hype points have the power to increase a video's chances of being discovered by new audiences and appearing in custom recommendations.

YouTube even provides an indicator in the form of a Hype button, allowing viewers to push a video to go viral.

How Does the Hype Feature Work?

This feature doesn't just award points. YouTube implements a system that keeps both viewers and creators engaged. Here's how it works:

1. Giving Hype

Viewers can press the Hype button on videos uploaded in the last 7 days.
Not every video can get hype — only new videos.

2. Hype Quota for Audience

Each viewer is given 3 free hype points each week to share.

It's like the energy system in a game: it's limited, so viewers choose the videos they really want to support.

3. Leaderboard and Video Visibility

The more hype a video receives, the:

  • Videos can move up the leaderboard
  • Have a chance to appear on the Explore page
  • Appears as a special recommendation for certain users

This means that hype isn't just moral support — it can actually make a video go viral.

4. Benefits for Creators

  • Videos are easier to find
  • Don't just depend on the YouTube algorithm
  • Opportunities for small or medium creators to grow faster

5. Benefits for the Audience

Active viewers can earn special badges , one of which is the “Hype Star” badge.

It becomes a form of community identity: giving hype, getting recognition.

Who Can Use This Feature?

YouTube places restrictions to keep this feature exclusive and targeted:

Role Condition
Creator Must be a member of the YouTube Partner Program (YPP) with 500 – 500,000 subscribers
Viewer All YouTube users can give hype (free or paid in certain regions)

This feature is designed primarily for small to medium-sized creators. If subscribers reach tens of millions, competition becomes unhealthy. This demonstrates YouTube's desire to boost growing creators.

Why Did YouTube Launch This Feature?

Some logical reasons behind the presence of the Give Hype button:

  • YouTube wants to create an active community , not just a passive audience.
  • Small creators now have another way to move up the ladder besides waiting for the algorithm.
  • Hype creates positive competition: whoever has the most community support will rise in the rankings.

In other words, this feature is a new form of “social signal” on YouTube.

The Importance of SEO and Its Impact on Video Virality

From a YouTube SEO perspective, hype impacts:

  • Audience retention
  • Community interaction
  • Relevance of the topic

When a video gains buzz, YouTube's system perceives it as having high engagement value in a short period of time. This can boost the video's ranking in search results and recommendations.

If previously likes + comments + viewing duration were the main factors, now hype points have been added as a new indicator.

What Is This Feature Similar To?

When compared:

Platform Community support features
TikTok Boost video (promote)
Instagram Badge on Live
Facebook Stars
YouTube Give Hype (free points, not direct donation)

The difference: hype can be free, and is more about increasing visibility, not money.

Can Hype Coin Make Money?

For now, hype is not a direct monetization system .

However:

  • Hype increases video discovery
  • New audience appears
  • Watch time increases
  • More and more ads appear

Indirectly, yes — hype helps increase revenue.

So, the conclusion...

The Hype button on YouTube is a new feature that allows viewers to support videos by giving them "Hype" points, which help them gain more visibility. With enough hype, videos can climb the leaderboard and potentially appear on the Explore page or in special recommendations. This feature opens up opportunities for small creators to grow faster and allows the community to play a role in making videos go viral.

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