Have you ever opened the music feature in WhatsApp Business to create a status or add a song to a post, only to see only English songs or a very limited selection? This phenomenon is common among users, and on ajakteman.com, we'll thoroughly discuss the causes and how to resolve it, so you're not left wondering.
Why are the songs on WhatsApp Business incomplete?
WhatsApp Business is specifically designed for commercial purposes and business communications. This means that all its features are considered for legality and copyright. This is why the song selection on WhatsApp Business differs from that of the regular WhatsApp.
In general, there are several main reasons why songs on WA Business feel incomplete:
1. Focus on Commercial Use
WhatsApp Business is used for business, promotional, and branding purposes. Many popular songs are licensed for personal use only and are therefore not permitted to appear on WhatsApp Business.
2. Only Commercially Licensed Songs Are Featured
The songs featured on WA Business are typically commercially licensed , royalty-free, or No Copyright Sound (NCS) . This is why the majority of available songs are in English, as most royalty-free music is produced by international creators.
3. Differences in Licensing Agreements with Music Providers
WhatsApp sources its music library from third parties (e.g., music services or labels). The licensing agreements for WhatsApp Business differ from those for regular WhatsApp, so the available song list is automatically more limited.
Why Are Most of the Songs on WA Business in English?
If you notice, almost all the songs on WA Business are in English. This isn't a coincidence, but rather a result of licensing policies.
Some of the main reasons:
- Royalty-free international songs are easier to integrate into WA Business.
- Many local music or Indonesian songs have licensing restrictions for commercial use.
- The majority of copyright-free music creators come from abroad.
In other words, WA Business prioritizes songs that are legally safe to use in promotions without the risk of copyright infringement.
Impact on Business Owners
For casual users, this limitation may not seem like a big deal. However, for business owners looking to make promotional statuses more engaging , a limited selection of songs can be a hindrance. The right music can enhance the appeal of your content, but if only English songs or specific songs are available, your creativity can feel limited.
How to Overcome Limited WA Business Songs
While the song selection on WA Business is limited by licensing policies, there are several ways you can still get the songs that suit your needs.
1. Use Personal WhatsApp to Create Status
The easiest way is to create a status on regular WhatsApp which has a wider selection of songs, then share it to your WA Business account.
The steps:
- Open regular WhatsApp.
- Create a status with the desired song.
- Save or reshare to WA Business.
2. Use Music from External Sources
You can also create videos or photos with songs using editor applications such as CapCut , VN , or Kinemaster , then upload the results to WA Business.
The advantages of this method:
- You can use any song (as long as it's legal).
- More freedom to set the duration of the music.
3. Search for Local No Copyright Songs
Several Indonesian music creators also produce royalty-free music . You can find it on platforms like the YouTube Audio Library and use it for status updates or promotions.
Tips for Choosing Songs for Promotion on WA Business
To keep your promotion engaging even with a limited song selection, keep these tips in mind:
Use Brand-Fit Songs
Choose music that reflects your business's identity. For example, upbeat music for a youth-focused culinary business, or relaxing music for a spa and relaxation brand.
Prioritize songs that are safe to use
Make sure the song you use does not violate copyright , especially if your goal is promotion.
Use Sound Effects or Instrumental Music
Besides popular songs, instrumental music can also be effective in building atmosphere without distracting from the promotional focus.
Advantages and Disadvantages of the Music Feature in WA Business
Excess:
- All songs are legal for commercial use.
- Safe from copyright infringement lawsuits.
- Perfect for brands looking to play it safe.
Lack:
- Limited song selection.
- Dominated by English songs.
- Not all genres are available.
Will WA Business Add to its Song Collection in the Future?
Most likely, but it depends on any new licensing agreements WhatsApp might reach with music providers. If a new deal with a local music label is reached, we might see more Indonesian songs added to WhatsApp Business in the future.
So, the conclusion
The reason why WhatsApp Business songs are incomplete or mostly in English is due to commercial licensing policies that restrict the use of copyrighted songs on the platform. WhatsApp Business only displays music that is safe for promotional use, such as royalty-free songs or No Copyright Sound.
If you want to use a wider variety of songs, the solution is to create content on your personal WhatsApp or use a video editing app before uploading it to WhatsApp Business. This way, you can still present engaging promotional content without violating copyright regulations.