The Viral “Tung Tung Sahur” Sound That Took Over the World—But Where Did It Come From?
As the month of Ramadan drew near in 2025, the internet was taken by storm with a viral TikTok trend that nobody saw coming. If you’ve been scrolling on TikTok or Instagram lately, chances are you’ve heard the catchy, almost hypnotic chant: “Tung tung sahur… tung tung sahur!” It’s become a meme, a marketing tool, and even a cultural phenomenon. But where exactly did this quirky audio originate? The answer may surprise you.
A Catchy Call from Indonesia
The viral “Tung Tung Sahur” sound originates from Indonesia, a country rich in Ramadan traditions. This particular audio was created by TikTok user @noxaasht, who gave a modern twist to the traditional pre-dawn wake-up call used during Ramadan. In many parts of Indonesia, it’s common for locals—especially kids or community members—to walk around neighborhoods banging on drums or cooking pots while shouting “Sahur!” to wake others for their pre-fast meal.
@Noxaasht transformed this cultural practice into a digital masterpiece—complete with rhythmic beats and playful repetition. The result? An instantly recognizable chant that crossed borders, languages, and cultures in a matter of days.
From Local Sound to Global Sensation
Once uploaded to TikTok, “Tung Tung Sahur” quickly became a trend. It wasn’t just another viral dance or lip-sync track—it was a cultural moment. Creators across Asia, the Middle East, Europe, and the Americas began using the audio to depict their own Ramadan routines, morning struggles, or even just as a fun meme.
What’s more astonishing is how major global brands and public figures jumped on the trend. From Adidas to Pepsi, and even international influencers and musicians, the “Tung Tung Sahur” filter—combined with the original sound—made appearances in professionally produced TikToks and Instagram Reels. It wasn’t just about views; it was about tapping into a shared moment of cultural fun and nostalgia.
More Than Just a Meme
While the sound may seem funny or silly at first, “Tung Tung Sahur” has deeper cultural roots. In Indonesia and many other Muslim-majority countries, waking up for sahur (the pre-dawn meal before fasting begins) is a cherished and sometimes challenging ritual. The sound captures both the humor and difficulty of dragging oneself out of bed before sunrise.
By digitizing this tradition, @noxaasht not only brought global attention to Indonesian Ramadan practices but also opened the door for people from different cultures to engage with a uniquely Muslim experience in an entertaining, light-hearted way.
Memes, Filters, and Cultural Fusion
The sound also came with a TikTok filter, designed to mimic a person shouting “tung tung sahur” in exaggerated, comedic fashion. This filter became a hit, allowing users to dramatize their own sahur experiences. The combination of audio and visual effects turned the trend into a global meme, with thousands of variations appearing online every day during Ramadan.
What started as a funny idea turned into a canvas for creativity. Users depicted parents yelling for their kids to wake up, pets getting startled, or humorous re-enactments of entire families responding to the sahur call. It became more than just content—it became a shared Ramadan memory across time zones and backgrounds.
A Digital Legacy from Indonesia
Indonesia has long been a digital powerhouse in Southeast Asia, with millions of young users on platforms like TikTok and Instagram. Trends from this region have gone viral before, but “Tung Tung Sahur” stands out because of its deep cultural relevance and global reach.
The viral trend was also spotlighted on en.ajakteman.com, a growing online platform that highlights cultural stories, tech trends, and youth-driven creativity from across Asia. It’s a clear indicator of how local content can become a global phenomenon when it’s rooted in authenticity and shared joy.
The Future of Cultural Trends on Social Media
“Tung Tung Sahur” isn’t just a flash in the pan. It marks a growing shift in how social media users are consuming and spreading culture. Audiences are no longer passive viewers—they want to participate in global moments, whether it’s through memes, dance challenges, or filters.
And as this trend showed, even a simple wake-up chant from a local Indonesian neighborhood can resonate with millions, all thanks to the creativity of one user and the magic of the internet.
Final Thoughts
So, the next time you hear “Tung Tung Sahur” blaring through your phone screen, remember—it’s more than just a viral sound. It’s a piece of Indonesian culture that found its way into hearts and feeds across the globe. Thanks to creators like @noxaasht, the world is becoming a smaller place—one meme at a time.
Who knew waking up for sahur could sound this fun?